Value-adding technologies and applications from MATSET A.Ş. for luxury packaging and label printing
18/12/2023
Cem YILMAZ / MATSET A.Ş. Label and Packaging Sales Representative / MATSET A.Ş. Label and Packaging Sales Representative
The label and packaging industry continues to grow day by day. This growth naturally causes the number of producers to increase. In order to stand out among the ever-increasing number of manufacturers, manufacturers that can respond to customer demands in the fastest and most accurate manner must also take advantage of the digitalizing world.
HP Indigo digital printing machines are designed to meet the changing needs of customers in the fastest way and offer unlimited opportunities to manufacturers with their renewed structure to respond to today's trends with continuous updates.
The latest trends in luxury packaging and labels in the world – Which products and why are luxury packaging-labels preferred?
Luxury packaging and labels generally appear as low-volume orders. Nowadays, marketing departments are trying to improve the packaging/labels of products and make them eye-catching with interactive applications. They want to direct their customers to the applications they have developed through QR codes scanned with mobile phones. In this way, they aim to maintain and increase their sales by creating customer loyalty. In short, in luxury labels, customers demand innovations that are created with 'difference' and will have a positive impact on product marketing. The fact that the label and packaging of a product produced in small numbers is different in many ways will facilitate the sale of the product. Many sectors demand the possibilities of the digital world such as invisible ink, variable data, and security applications to add marketing value to their products.
Which equipment and solutions does MATSET offer for which techniques and applications in value-added, luxury packaging – label production?
As Matset, there are many applications we can offer with HP Indigo, the leading machine in digital printing. The main purpose of HP Indigo is to produce innovations that are in high demand today with applications such as low volume orders, variable data, mosaic application, collage application, invisible inks, neon inks, metallized inks, security applications (micro text, invisible ink, QR codes, etc.). For example, big players such as Coca Cola differentiate their labels and packaging with marketing tools such as writing names on the labels, which they have used in the past. In Israel, Coca Cola developed a marketing strategy to increase the sales of diet cola. In this project, they broke a record by selling more than 2 million copies in 3 days with the Diet Cola labels produced with HP Indigo, each using a different HP Indigo mosaic application, and melted all their stocks in the country. There was a code on these labels, and by entering an application with this code, they offered products such as t-shirts and bags to their customers in the design of the bottle's label, and they achieved incredible success. With this marketing strategy, the success of the HP Indigo mosaic application was confirmed and it began to be demanded by many brands. In our country, the "name project" using HP Indigo achieved similar success. HP Indigo is our most effective solution partner to produce all these applications with a single machine, without wastage, without taking into account minimum pre-press preparation time and minimum printing length.
Which new technologies in MATSET solutions make a difference in terms of return on investment, economy and quality in luxury packaging / label production?
When we look at the companies that have made multiple investments in HP Indigo, it can be understood that the efficiency and quality of the machines are indisputable. In luxury packaging and label production, flexo can be used depending on the characteristics and volume of the job.
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